Global Diaper Market Sees Surge in Demand for Hypoallergenic Options
Dec 08,2025
A new report from MarketWatch reveals the global baby diaper market grew 8% in Q3 2025, driven by rising demand for hypoallergenic and sensitive-skin products. Factors include increased awareness of childhood eczema and parental preference for natural ingredients. Major brands like Pampers and Huggies have expanded their hypoallergenic lines, while niche brands saw 15% sales growth. Analysts predict the trend will continue, with the segment reaching $12 billion by 2027. “Consumers are prioritizing safety now more than ever,” noted industry expert Maria Gonzalez.
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